Tempur-Pedic Wayfinding
Role
Design + Prototyping
With direction from
Figure 8 Creative
When Tempur-Pedic refreshed their mattress lines in 2014, they needed clear, unified retail wayfinding which explained their mattress range to the public. The solution was a simple infographic system illustrating each bed’s firmness and amount of memory foam. These infographics were paired with color-coding to create innovative magnetic headboard signage, which can be easily rearranged to make store layouts highly flexible.
![](https://allisonannlove.wordpress.com/wp-content/uploads/2020/11/tempurpedic4.jpg?w=960)
![](https://allisonannlove.wordpress.com/wp-content/uploads/2020/11/tempurpedic5.jpg?w=960)
![](https://allisonannlove.wordpress.com/wp-content/uploads/2020/11/tempurpedic3.jpg?w=960)
Other innovations included moving promotional messaging from paper triangles on top of the bed to interchangeable fabric triangles which can be seen when a corner of the footcover is flipped up (see images). This change removed the visual clutter from the top of the bed, creating a calmer, more inviting surface for customers to try out the new mattresses.
A new, vertical brand tag system was designed as well.
![](https://allisonannlove.wordpress.com/wp-content/uploads/2020/11/tempurpedic2.jpg?w=960)
“I saw firsthand how good design really does have the power to energize people; you could clearly see its effets on Tempur-Pedic’s staff and the many visitors coming though the showroom. Nice work.”
MATT MURRAY, ASSOCIATE CD, HUGE