Adidas Women’s Creative Direction

Client
^{Adidas
(with direction from Figure 8 Creative)}

This creative direction document was commissioned by a brand-new department at Adidas: Global Women’s Creative. Previously all women’s sports were managed by independent teams (soccer, basketball, running, etc.). The push to create a global women’s department recognized the fact that women of today often practice more than one sport. Working with female leadership at Adidas to create a visual language describing their new direction was an awesome experience!

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